The Beginning of the Civil Rights Movement

The Beginning of the Civil Rights Movement Michelle Brown The Beginning of the Civil Rights Movement The Civil Rights Movement of the 1950s and 1960s were a profound turning point in American History. African American’s had been fighting for equality for many years but in the early 1950s the fight started to heighten, from Rosa Parks, to Martin Luther King Jr. , to Malcolm X, the fight would take on many different forms over the span of two decades, and was looked at from many different points of view. The Beginning of the Civil Rights Movement For most historians the beginning of the Civil Rights Movement started on December 1, 1955 when Rosa Parks refused to give her seat to a white person on a bus in Montgomery, Alabama. This is when the rise of the Civil Rights Movement began; however, there were several previous incidents which helped to lead up to the movement. In 1951, the â€Å"Martinsville Seven† were all African American men tried by an all white jury in the rape of a white woman from Virginia. All seven were found guilty, and for the first time in Virginia history, were sentenced to the death penalty for rape. Webspinner, 2004-2009). In this same year the African American students at Moton High decided to strike against the unequal educational treatment. Their case was later added to the Brown v Board of Education suit in 1954. (Webspinner, 2004-2009). In June 1953, a bus boycott was held in Baton Rouge, LA. After the bus drivers refused to enforce Ordinance 222, an ordinance which changed segregated seati ng on buses so that African American’s would fill the bus from the back forward and whites would fill it from the front back on a first come first serve basis, the Ordinance was overturned. Led by Reverend Jemison and other African American businessmen, the African American community decided to boycott the bus system. Later in the month Ordinance 251 was put in place, allowing a section of the bus to be black only and a section to be white only, the rest of the bus would be first come first serve. (Webspinner, 2004-2009). In May 1954, Chief Justice Earl Warren delivered the following verdict on Brown v Board of Education. We come then to the question presented: Does segregation of children in public schools solely on the basis of race, even though the physical facilities and other ‘tangible’ factor may be equal, deprive the children of the minority group of equal educational opportunities? We believe that it does†¦We conclude that in the field of public education the doctrine of ‘separate but equal’ has no place. Separate educational facilities are inherently unequal. Therefore, we hold that protection of the laws guaranteed by the Fourtee nth Amendment. † (Webspinner, 2004-2009). Even though the actual desegregation of schools did not take place in 1954, this ruling was a major step in the Civil Rights Movement which took place prior to Rosa Parks. Nonviolent Protest Movement Martin Luther King Jr. went far in his belief and commitment to nonviolent resistance. King believed, and taught, six important points about nonviolent resistance. The first was nonviolent resistance is not cowardly, â€Å"According to King, a nonviolent protester was as passionate as a violent protester, Despite not being physically aggressive, ‘his mind and emotions are always active, constantly seeking to persuade the opponent that he is mistaken. † (McElrath, 2009). His second point was that nonviolent resistance would awaken moral shame in a protestor’s opponent, which would then lead the opponent to understanding and friendship. Kings third point was nonviolent resistance was a battle against evil not a battle against individuals. His fourth point stated that su ffering was required in nonviolent resistance, â€Å"Accordingly, the end was more important than safety, and retaliatory violence would distract from the main fight. † (McElrath, 2009). King’s fifth point was, the nonviolent resister was on the side of Justice. His final point was the power of love rests with nonviolent resisters, this is the love of understanding not of affection, â€Å"Bitterness and hate were absent from the resister mind, and replaced with love. † (McElrath, 2009). King continued to preach nonviolent resistance through all the boycotts, sit-ins, protest marches, and speeches. After being arrested in the Montgomery, Alabama bus boycott of 1963, he wrote letters from the Birmingham jail about nonviolent resistance. Later in 1963 he led a massive march on Washington DC, this is where he delivered his I Have A Drams speech. In 1964 he was awarded the Nobel Peace Prize for his efforts. Up until his assassination in April 1968, â€Å"he never wavered in his insistence that nonviolence must remain the central tactic of the civil-rights movement, nor in his faith that everyone in America would some day attain equal justice. † (Chew, 1995-2008). Malcolm X Malcolm X, whom at one time was a minister for the Nation of Islam, had a more militant style to attain rights for African Americans. After the Washington DC march he did not understand why African Americans had been so excited about a demonstration, â€Å"run by whites in front of a statue of a president who has been dead for a hundred years and who didn’t like us when he was alive. (Adams, 2009). Malcolm, to the protestors, represented a militant revolutionary who would stand up and fight to win equality, while also being a person who wanted to bring on positive social services and was an exceptional role model. In fact, it was the customs of Malcolm X which were severely rooted in the academic founda tions of the Black Panther Party. Malcolm X was murdered in 1965, but his beliefs lived on for long after. Conclusion While King and Malcolm X never shared the same platform, and had two very different beliefs in how to end segregation and racisms, they were both key players in the Civil Rights Movement. Martin Luther King Jr. preached nonviolent resistance, and Malcolm X had a militant style to his beliefs. After Malcolm X was murdered, King wrote the following to his widow, â€Å"while we did not always see eye to eye on methods to solve the race problem, I always had a deep affection for Malcolm and felt that he had a great ability to put his finger on the existence of the root of the problem. † (Adams, 2009). References: Adams, R. (2009) Martin and Malcolm, Two 20th Century Giants. Retrieved on September 27, 2009, from http://www. black-collegian. com/african/mlk/giants2000-2nd. html Chew, R. (1995-2008) Martin Luther King, Jr. Civil-Rights Leader, 1929 – 1968. Retrieved on September 27, 2009, from http://www. lucidcafe. com/library/96jan/king. html McElrath, J. (2009) Martin Luther King’s Philosophy on Nonviolent Resistance, The Power of Love. Retrieved on September 27, 2009, from http://afroamhistory. about. com/od/martinlutherking/a/mlks_philosophy_2. htm Webspinner. (2004-2009) We’ll Never Turn Back History & Timeline of the Southern Freedom Movement. Retrieved on September 27, 2009 from http://www. crmvet. org/tim/timhome. htm

Target Case Study

Case Study: Target Adriana Gonzalez Principles of Marketing Statement of the Problem(s) In this particular case, there is one major dilemma and all other problems seemed to have risen from this one. For the past few years there has been a recession globally. In the year 2008, the recession was at its peak and all industries suffer tremendously. For many years Target grew at a much faster pace than Wal-Mart, but the economy made a radical turn affecting everyone. Target rapidly started to experience low sales as the time pass.As a result, the most important shareholder, William Ackman, demanded a rapid and effective strategy to bring Target’s sales up once again (Armstrong & Kotler, 2012). Summary of the Facts * Target is known for its products in style and fashion. * Numerous designer product lines. * Customers view Target as a retail store with higher prices * Target’s customers went for the lower prices at its competitors retail store * Wal-Mart changed is mission sta tement to â€Å"Save money. Live better. † it mimics Target’s mission statement (Armstrong & Kotler, 2012). While Target’s image of higher quality products remained, Wal-Mart use â€Å"rollbacks† to attract customers. * Target started to greet customers with value messages and big signs promoting sale products (Armstrong & Kotler, 2012). Target’s mission statement has been, â€Å"Expect More. Pay Less. † After the recession the company focused on the â€Å"Pay Less† part of their slogan. At the middle of the year 2008, Target had experienced three quarters of same-store sales growth (Armstrong & Kotler, 2012). Customers did not respond as rapidly as the company hoped.They seemed to be more interested in low prices than quality. Wal-Mart took over Target’s customers during the recession. Analysis The CEO, Gregg Steinhafel, came up with a strategy to help the business. Using the same mission statement, they focused on the â€Å" Pay Less† part of it. On the other hand, Wal-Mart’s new mission statement seemed to fit perfectly with customers during this difficult economy crisis. Target’s competitor closed its quarterly sale-store sales with an increase of five percent during 2008, while Target had no increases (Armstrong & Kotler, 2012).After months of urging the new strategy the company finally got results. New advertising help the company move forward in the industry. Target launched a new brand named â€Å"up & up,† which was a thirty percent lower than comparable brand names. The company also decided to introduce fresh foods that were not as expensive as its competitors. Target’s stock went up twenty-seven percent since 2010, when they introduced fresh foods (Young, 2012). Now customers could to all their shopping at Target without hesitating to make another stop at the grocery store.For the past five years Target and Wal-Mart have been the strongest competitors in the re tail industry. Target suffered the first couple of years, but has climbed up to its competitor’s level. The company was in critical condition when the most important shareholder, William Ackman, demanded effective results. Ackman stated, â€Å"It should be a business that does well, even in tough economic times† (Armstrong & Kotler, 2012). After Ackman’s statement the CEO, Steinhafel, sharpened its strategy by advertising new television commercials with catchy music.Promoting new ads and adding a Target brand helped Target to raise its sales to five percent with profits of fifty-four percent increase (Armstrong & Kotler, 2012). Meanwhile, Wal-Mart focused on low price strategy to save people money. Target on the other hand commits to a higher marketing expenditure and considers its customers guests (Wal-Mart and Target, 2011). After all, many customers continue to shop at Target because of its higher quality products. Recommendations Target is not the only busin ess that was harmed due to the recession. On the contrary, it was one of the businesses that survived those tough years.There were losses in the company, not just financially, it also lost many customers. There were obviously changes that needed to be made quickly and intelligently. The CEO, Steinhafel, made a wise decision when it came to emphasizing differently the current slogan. Customers might have had a different perspective of the store and its products. They may not recognize Target as a high quality and fashionable retail store, but as a retail store that lost its faith in its mission statement. â€Å"Expect More,† is the most important part of the mission statement because customers expect more when they shop at Target.Target’s customers still had that image of better quality but now at lower prices. When it comes to promotion and advertising, the company could have done more on this portion. As the company started to advertise more television commercials and weekly newspaper circulars, the customers soon responded to them. Customers liked the idea of ads showing ordinary people consuming Target’s products (Armstrong & Kotler, 2012). After eighteen long months of pushing forward the strategy Target finally got results. Customers would have responded positively if these promotions were at their reach months earlier.The company’s number one priority needs to be our customers’ demands, wants, and needs. Target’s strategies need to focus around our customers in order to maintain sales and profits. The shortages of concentration on promotion lead to a longer crisis for Target. By researching our customers wants and needs the company can accomplish greater profits. The company cannot set aside the importance of marketing process and marketing mix. Managers have to motivate everyone in the organization to help built customer relationships. Target’s success lies on strong customer-focused and heavily committed to marketing.References Armstrong, G. , & Kotler, P. (2012). Principles of Marketing (pp. 94-95). Upper Saddle River, New Jersey: Prentice Hall. Wal-Mart and Target: Strategic Differences. (2011). Retrieved February 19, 2013, from http://www. ftsmodules. com/public/texts/valuationtutor/VTehn3/tonic8/tonic8htm. Young, A. (2012 August, 23). Target Vs. Wal-Mart: Target Wins on Pricing, Barely, And Probably Not for Long. Retrieved February 19, 2013, from http://ibtimes. com/target_vs_wal-mart_target_wins_prining_barely_and_probably_not_long_htm.

Justice and Legality in Shakespeare’s Measure for Measure Essay

In this brief paper, legality will be taken to mean as â€Å"doing what the written laws or accepted customs require. On the other hand, justice refers to â€Å"doing for any person what is fitting and proper for that person. † Often dubbed as a â€Å"dark† comedy, Measure for Measure is comprised of characters that are confronted with moral dilemmas. The characters that will be analyzed based on the legality and justness of their actions are the Duke, Angelo, and Isabella. These three characters are interrelated in the sense that their actions affect the other characters in the play. This makes the plot complex just like in most plays of Shakespeare. Also, not only does Measure for Measure abound with intrigue and revelation but also with pertinent questions on freedom, sexuality, morality, and the Law. Hence, a reading of the characters necessitates an understanding of the questions the play raises. After analyzing the characters’ actions, the concluding part will look into the link between legality and justice. As I will argue, legality and justice are not one and the same. Rather, they are relational instances that are apparent in the actions of the characters. The play opens with the Duke assigning his role as leader of Vienna to Angelo. Angelo tried to decline at first yet the Duke was firm in his order. At the offset, one may immediately judge whether the act of the Duke and Angelo is just and/or legal. As the formal ruler of Vienna, the Duke gives up temporarily his mandate to Angelo. One may wonder what could be more important and urgent for the Duke than rule the whole of Vienna. By leaving his job as ruler, it may appear that the Duke’s act is illegal. However, if we understand the Duke’s action in the context of monarchy, what he did was not illegal for the precise reason that he embodies the law itself. Whatever the Duke says or wishes to do is considered the Law. On the part of Angelo, his obedience to the Duke’s order is lawful as it is his role to follow whatever the latter asks him to do. We then learn that with his new position as Duke, Angelo implements strictly the already existing law against fornication. We can confer from the beginning part of the play that Angelo complies fondly with the moral law. This caused Claudio to be imprisoned for impregnating Juliet, his lover, even though the sexual intercourse was consensual. In the following scene, the character of Isabella appears. As a morally uptight person and a loving sister of Claudio, Isabella begged Angelo to release his brother from prison. Angelo promised to show mercy only if Isabella sleeps with him. Shocked and disgusted, Isabella refused. In this scene, we come to know the hypocrisy of Angelo with regard to the moral law he imposes to the people. He bans illicit sexual activities yet he himself asks Isabella to sleep with him. Angelo’s actions are therefore illegal. In relation to Isabella, Angelo is being unjust since what he is asking of Isabella is not fitting for someone who is just about to enter the nunnery and serve God. The dilemma faced by Isabella – whether or not sleep with Angelo so as to save Claudio – is intriguing for it involves two virtues that must be upheld by a religious woman as herself. One virtue is chastity, of not giving up to the sexual condition of Angelo. On the other hand, she is also required to fight for the release of his innocent brother who was unfairly imprisoned. In the end, Isabella chose chastity over Claudio. By declining the sexual condition of Angelo, Isabella is being legal in the context of the moral law. Her choice not to sleep with Angelo attests to her determination to remain a virgin for God. However, the other side of the coin consists of her unjust act to leave his brother in prison. When the Duke, as a friar, intervenes to help Isabella, his plan was to trap Angelo so his only choice would be to release Claudio. In the Duke’s plan, Isabella will seduce Angelo to sleep with her. The moment Angelo takes the bait, Isabella would give up her place to Mariana who is Angelo’s former lover. By unwittingly sleeping with Mariana, Angelo would thus prove guilty of sexual immorality and would later on be forced to release Claudio. The plan, however, did not entirely succeed because after sleeping with Mariana, Angelo did not order the release of Claudio. By helping Isabella, the Duke who is pretending as a friar, was in fact being just in a sense that he is trying to help in the release of Claudio. Meanwhile, Angelo resolute stand not to release Claudio is illegal since he is in fact the one who truly committed a prohibited sexual act. If he is really staunch in disciplining the people then Angelo must put his own self in jail. The end part of the play consists of the Duke’s return as the ruler of Vienna. With his power over the people, the Duke was able to make everyone confess their wrongdoings. Angelo eventually admitted his misdeeds and Claudio was released from prison. The Duke then asks Isabella to marry him. The final scene exhibited the just and legal act of the Duke to release the innocent and correct the wrong. Angelo’s confession can be seen as just since he is committing what is proper to a person like himself. It can also be read as legal since his confession complies with the order of the Duke. Isabella, on the other hand, was just in the sense that she still pursued the issue of his brother’s release. Her choice to marry the Duke, if ever she does, will be legal as it is form of obedience to their ruler. Based from the characters’ actions, we may say that legality and justice are two different instances. The reason for being such is the fact that they are grounded on two different frameworks. Legality is based on the written law that is invoked in order to judge a particular action of a character. On the other hand, justice is based on the personal opinion of the characters that is used for the evaluation of certain actions. However, after probing into the actions of the characters, we see that their personal opinions are in fact strongly influenced by the established moral law. For instance, Isabella’s choice not to sleep with Angelo, although personal, is rooted in the moral law that dictates to have illicit sex is sinful. Along the same vein, Angelo’s seeming personal choice to confess depends heavily on the order imposed by the Duke. The boundary therefore between the personal and the outside basis for judgment is diluted. Thus, in the context of Measure for Measure, justice is subsumed into the realm of legality without necessarily being reduced to it.

AIDS Essay Example | Topics and Well Written Essays - 1000 words - 2

AIDS - Essay Example In recognition of his contribution, in late 1990, the US Congress passed the Ryan White Care Act which provides funding for care, education and prevention of Human Immunodeficiency Virus (HIV). HIV is a lentivirus which attacks the immune system. There are two main strains of the virus: HIV-1 which is particularly virulent, and HIV-2. The name lentivirus means slow virus – due to the fact that they take years to destabilize the immune system. Lentivirii have been found in a number of mammals, but of particular interest is the Simian Immunodeficiency Virus (SIV) which is found in monkeys. HIV-2 is very similar at molecular level to SIVsm which afflicts the sooty mangabey (also known as the green monkey), naturally found in West Africa. In 1999 Paul Sharp of Nottingham University and Beatrice Hahn of the University of Alabama completed a 10 year study into the origin of the virus in humans. They satisfied the scientific community that the HIV-1 virus had crossed from chimpanzees to humans. The cross-over of viruses from one species to another is called zoonosis. It is believed that the virus mutated once it found a new host in humans to become HIV-1. Since the virus is most easily transferred by blood, most of the theories suggest that the route of transmission must have been either the consumption of an infected chimpanzee or through a contaminated vaccine or syringe. The earliest known death from HIV-1 took place in 1959. However, Dr Bette Korber of the Los Alamos National Laboratory presented results in January 2000 at the 7th Conference on Retroviruses and Opportunistic Infections which indicated that the HIV-1 strain has been around since the 1930s. Belgian researchers led by Dr Anne-Mieke Vandamme, published findings in ‘Proceedings of the National Academy of Science’ in 2003. Their conclusion was that HIV-2 originated in sooty mangabeys around 1940 - 1945. They claimed that the most likely place of origin was the former

CREATING AND STARTING A NEW BUSINESS VENTURE Essay

CREATING AND STARTING A NEW BUSINESS VENTURE - Essay Example We will focus on selling wine directly to the customers and also they can order the product through telephone and our website. During the initial stage, my agency will concentrate only on sales and marketing of wines. We will make a commitment of offering innovative services to our customers. They can get wine cases delivered to their homes or party areas and offices. We will offer free delivery service to all customer orders irrespective of the quantity or value of the order. Our main strategy in business is to evolve a membership scheme for our customers on yearly, quarterly or monthly basis. The customers can become members of our club and our membership will be categorized into three types i.e. platinum, gold and silver. The members will be issued with a card through which they can place the orders and they will get yearly dividend. We will get the products supplied through several manufactures so that we can meet the personalized requirement of each customer and sell through our outlets and other sellers and restaurants. We intend to start our wine shop in London because of the ever growing demand for wine in this area. At the initial stage of our business, we will concentrate only on sales and after getting a market share we will try to produce our own brand apart from selling vintage wine of a specific group of elite clientele. Our aim will be to provide the best quality wine from good wine producers across the globe at a reasonable price in London and also to facilitate free any time delivery to attract large volume of customers. From a market survey it has been revealed that the marketability of wine in the London city and its other parts is quite high, especially in the case of vintage wines. There are a lot of clubs, restaurants and other organizations where wine is consumed in large quantity. Most of the

Burj Khalifa Description Essay Example | Topics and Well Written Essays - 500 words

Burj Khalifa Description - Essay Example Burj Khalifa occupies maximum floor area. The travel distance elevator in the Burj Khalifa offers the longest distance in comparison to elevators in all other structures in the contemporary world. Thus, it offers the tallest elevator service in skyscrapers. The building was completed in six years in total. The total amount of concrete consumed in the construction of just the foundations of Burj Khalifa was more than 45000 m3 that weighs above 110000 tonnes. The foundation is made of piles protruded over 50 m into the ground. A total number of piles used in the making of the foundation is 192. According to an estimate, the total volume of concrete used in the construction of the whole structure would be about 330000 m3 along with over 39000 tonnes steel and the whole structures has consumed some 22 million man-hours of construction (â€Å"Burj Khalifa†). The speed of construction grew with the passage of time. In the start, a number of panels produced each day fell between 20 a nd 30. As the construction gained speed, the rate of production of panels increased up to 175 per day. (â€Å"Burj Khalifa†) According to the Chicago-based Council on Tall Buildings and Urban Habitat (CTBUH), there are three fundamental criteria to judge a structure’s eligibility to be called as a skyscraper, namely the height to architectural top ratio, floor area occupied, and the height to tip ratio (â€Å"Burj Khalifa†).

Interview With Winnie Francois Essay Example | Topics and Well Written Essays - 1250 words

Interview With Winnie Francois - Essay Example The first question I have asked Winnie Francois consisted in the ethical values which are of a great importance for the leaders of the non-profit organizations. Winnie said that there were various approaches to develop ethics within Meals on Wheels. The ethical values are incredibly important, he gave an emphasis, due to the reason that the key aim of any non-profit organization is not to accumulate the financial assets and income, but help those who are in need. The ethical values which have been put on the basis of the Broward Meals on Wheels are connected with the intention to help without having any benefits of the financial character. Thus, Winnie claimed, the main ethical value of our work consists in the understanding that we work to help and assist. The leaders of the non-profit agency, Broward Meals on Wheels, Winnie said were full on enthusiasm and exercised the active approach to the design of ideas and ways how to have the good intentions to be turned to life. Broward Mea ls on Wheels serves as an important mechanism and the brightest example of how the non-profit organization has to work. Another ethical value, as Winnie Francois has a conviction, consists in the desire to unite the major stakeholders and charity organizations in order to follow the common aim which comprises of the numerous approaches and means to help and make it on the constant basis. This value requires, certainly, much attempt to be done, since the search of the agents willing to help is a very complicated and long-termed task.

A Principal of a Suburban School and Disadvantaged Students Essay

A Principal of a Suburban School and Disadvantaged Students - Essay Example Teaching is a noble profession which demands a responsible approach in every aspect of its planning and delivery. It is important that a teacher is aware of his or her ethical responsibility for delivering quality knowledge. In my teaching career with adult ESL learners in..., I realized that for adult learners to acquire maximum knowledge from the teaching sessions, their complete psychological involvement in the learning processes must be ensured. My experience shows that the exhaustive nature of the subjects that I taught makes the students lose attention in due course. I found it as a challenge to keep their attention focused on the learning process. So as to face this challenge, I employed an innovative approach by trying to make the learning process enjoyable. I included a number of activities within the teaching methodology which was integrated with the learning objectives. Activities like games and group activities were tried which made sure that the learners while enjoying t he process were more comfortable engaging in the learning process. The activities were given a competitive nature to entertain the students and to maintain their attention. Prizes were given for the winners, which retained their interest.For long sessions, activities involving physical movements were incorporated. Short icebreakers and warm up activities involving quick movements helped to keep the energy levels maintained. I have found these very useful as it brings in a cheerful atmosphere in the classroom. However, this activity has the limitation that it demands adequate space and facility.

JP Morgans Financial Risk Management Essay Example | Topics and Well Written Essays - 250 words

JP Morgans Financial Risk Management - Essay Example ures established by the bank to control the credit derivatives trading carried out by the chief investment office were insufficient to shield the bank from the external material risks that arose from the trading strategies and positions adopted by the CIO; The risk management model adopted by the bank lacked adequate processes and procedures to monitor, measure understand, and control the risk arising from the credit derivatives trading activities of the chief investment office; and The valuation procedures used by the chief investment office lacked adequate and effective assessment as the credit derivatives trading strategy adopted by the CIO increased the CIO’s risk based on the Value at Risk model adopted by the bank. This resulted in the CIO adopting a new Value at Risk model, which increased its risk but continued to use the risk limits used in the earlier ‘VaR’ model (Belshaw, 2013). Belshaw, G. 2013. Department of the Treasury: Office of the Comptroller of the Currency. Consent Order. Consent Order. Accessed February 11, 2014

Analysis the China Eastern Airlines Corporation Limited Essay

Analysis the China Eastern Airlines Corporation Limited - Essay Example The investor will get appropriate information on whether to invest on the company or not (Finance.yahoo.com). The Company has maintained a good gross profit margin over the five-year period. It had 38.57% in 2010, 39.67% in 2011, 38.98% in 2012, 37.85% in 2013, and 40.35%. The constant figure of gross profit margin, which the company maintained on the earlier periods, indicates that the prices were of their products and services, and purchases matched in increase and decrease (Barrow and Barrow, 2008). The fall in 2013 shows that there was a fall in prices but this was compensated by the sudden increase of the ratio in 2014 showing that the company is making profits from its sales. The Company’s operating profit margin was 4.78% in 2010, 4.88% in 2011, 5% in 2012, 1.73% in 2013, and 6.45% in 2014. This margin increased steadily over the five-year period with the exception of the sudden fall in 2013. The fall in operations was a result of operational difficulties, which the company experienced. The company had to incur extra costs to bring the situation back to normal (Berman, Knight and Case, 2006). The larger increase in the margin in 2014 shows the managements effort in correcting the problem experienced in 2013. The increase of the ratio over the five years indicates the management’s efficiency in generating profits from the operations of the company. China Eastern Airlines Corporation Limited’s net profit margin was 3.29% in 2010, 3.42% in 2011, 3.36% in 2012, 2.35% in 2013, and 0.38% in 2014. The company maintained a fair margin the earlier three years of the five-year period. The performance during those years was desirable as it indicated that the management’s efficiency in generating sufficient net profit from the sales of the company (Berman, Knight and Case, 2013). The fall of the margin in 2013 and 2014 put the managements’ efficiency into

Hambalang Case Essay Example for Free

Hambalang Case Essay 1. Create a short summary of the case and explain (a) who the suspects / Convicts are and (b) what criminal charges are brought against them Hambalang is the case regarding the construction of Centre for Education, Training and the National Sport School (P3SON: Pusat Pendidikan, Pelatihan dan Sekolah Olahraga Nasional) which is a multi-year project the Ministry of Youth and Sports. P3SON planned to be built on a land area of ​​312 thousand hectares in the village of Hambalang, Bogor regency and projected budget consuming Rp2, 58 trillion. Which is violated Regulation of the Minister of Finance. 56/2010 and the Regulation of the Minister of Public Works No.. 45/2007. Two ministers have not signed, but the funds are liquid. If the view of the BPK audit dated October 30, 2012 (Rizal open the audit documents), he was associated with the melting process advances Hambalang Project. CPC stated, Due to multi-year contract approval process violated provisions, then the parent contract should not happen, [then the remaining unspent advance money] in the amount of Rp116, 9 billion, an indication of state losses. In its Hambalang audit, the BPK also found that Rp 7.3 billion in funds from Adhi Karya went to several legislators in 2010 and 2011, when discussion of the sports centers construction Began. On Thursday (Sep 5 2012), the Supreme Audit Board (BPK) audit report of Hambalang Submitted case to the Commission. The audit mentions that the total state losses in the case reached Rp463.66 billion. In the Partner Selection Process least 19 people suspected to be involved. Namely: Andi Mallarangeng (ex Affairs), Wafid Muharam (Sesmenpora), Wisler Manalu (Kemenpora Procurement Committee). Jilani (Kemenpora Procurement Committee member), Bambang Siswanto (Secretary of the Procurement Committee Kemenpora) Rio Wilarso (Planning Bureau staff Kemenpora), M Arifin (Commissioner of metaphor Global Solutions / MSG). Asep Wibowo (Marketing Manager of PT MSG), Husni Al-Huda (PT staff Yodya work). Safe Santoso (Director of PT Cipta Mandiri Ciriajasa / CCM), Mulyatno (Marketing Manager PT CCM) Aditya Gautama (staff PT CCM), Rudi Hamarul (staff PT CCM), RM Suhartono (staff PT CCM). Joseph Sholikin (staff PT CCM), Malemteta Ginting (Staff PT CCM Construction Management Team Leader at the same time). Suhanta firm (staff PT Adhi Karya), Arif Taufiqurrahman and Kushadi (staff PT Adhi Karya) Advances in  Liquid Processing, there are three who was allegedly involved. Ie R Isnanta (Head of Finance Kemenpora). Good Teuku Muh Nur (Head of DK-1 PT Adhi Karya well Authorization Adhi-Wika KSO), Machfud Suroso (President Director of PT Dutasari Citralaras). However, the Commission has set Andi Malarangeng (AM) and the husband of his men as suspects. PM accused of abusing authority. Diversion AM by KPK in planning and disbursement of funds. 2. Does the case involve; gratification? If yes, towards who and provide explanation to justify your answers Yes, According to CPC finding there are gratifications Rp 7.3 billion in funds from Adhi Karya went to several legislators in 2010 and 2011 3. Does the case involve; abuse of power / authority? If yes, explain Whose power is abused, how and in what capacity? Yes, several legislators bribed, minister of youth and sports negligent in planning and disbursement of funds and the Board of Directors of the company Adhi Karya which channeled funds projects to legislators. 4. In what way has the case cause losses to the state budget? Abuse of power and bribery to various parties. In its Hambalang audit, the BPK also found that Rp 7.3 billion in funds from Adhi Karya went to several legislators in 2010 and 2011, when discussion of the sports centers construction Began. On Thursday (Sep 5 2012), the Supreme Audit Board (BPK) audit report of Hambalang Submitted case to the Commission. The audit mentions that the total state losses in the case reached Rp463.66 billion. This loss will cause losses to the state budget. 5. Beyond the legal charges, do you see any conflict of interest between the parties INVOLVED? Yes, in this case there is a conflict of interest. At the level of project implementers Hambalang, the brain was Muhammad Arifin. He consultant since the early implementers. He who makes the unit price of finished goods is so high. At one end is Dutasari Citra PT Laras (DCL), the companys largest subcontractor Hambalang Project led Mahfud Suroso wife and Anas Urbaningrum. Mahfud is also a good friend of Anas. PT Dutasaris got mechanical electrical projects, worth a total of Rp295 billion. According to  the audit, here occurs allegations of massive corruption. The second largest sub-contractor company is owned by PT Global Daya Manunggal Prananto Mr. Herman, who got a job with the foundation of the contract value Rp127 billion. So, PT and PT Global Dutasari a subcontractor for 87 percent of the total value of projects subcontracted by Rp482, 5 billion. Adhi Karya still amounted to Rp50 billion in arrears to him. In fact, for all Mahfud been paid in full. Suspected of involvement in Anas Urbaningrum as chairman of the Democratic Party when he received funds for his interest to be elected as chairman of the Democratic Party in Congress at that time.

PowerPoint Presentation Analysis Essay Example for Free

PowerPoint Presentation Analysis Essay Identify Turbo Centre is the company that I am working for. It has newly been set up in Romford. Since Turbo Centre is a not a very renowned company in this area, so therefore has very limited customers. Due to this lack of customers Turbo Centre is in danger of closing down, as their business has not taken off as predicted. This is because it is a newly formed company in this area, so therefore is not very well established at this present time. Turbo Centre is a company which sells prestige cars. The company has few branches across the UK some of these branches are located in Manchester, Birmingham and are well established in those cities. The managing director of Turbo Centre now wants to expand his company in to London. Turbo Centre sells a wide range of cars, varying in price à ¯Ã‚ ¿Ã‚ ½20000 to à ¯Ã‚ ¿Ã‚ ½80000+. The company specialises in Elite cars, 4X4s and super cars, and these cars range form Subaru to Ferrari. The company site is very large, the show room itself holds 50 top of the range prestige cars, which are displayed across two floors. On site each day turbo centre has 5 sales men, 2 customer service and 3 cleaners. Also on site each day is the managing director of the business, whom is trying to ensure his newly opened branch in Romford runs smoothly and efficiently. I have been hired by the managing director Mr Smith, to help him bring his company to success by the use of advertising. Mr Smith hopes that the advertising material that will be produced will be the solution to the current lack of custom he is facing with his new branch. The following satellite map shows the location of the business: User Requirements * Mr Smith wants the advertising material to be aimed at middle class/ wealthy people whom are interested in buying prestige cars. * Mr Smith wants his advertisements to be manly aimed at the male gender. This is because, Mr Smiths research indicates that the male genders is on average more interested in buying high priced prestige cars than females. * Mr Smiths research also indicates that high priced prestige cars mainly appeal to the male gender aged between 23 35 years. * Mr Smith from experience of advertising his other branches has come to see that advertising within a 10 mile radius of the company site attracts a wide range of customers. * Mr Smith has also seen from experience of advertising his other branched that placing a special offer on the advertisements draws more customer, as many people are attracted by a special offer. * Mr Smith has also seen from experience of producing adverting material for his branches and from feed back from customers of his other branches, that placing a map on some of the advertisement is good, because the area may not be know to someone travelling to the company from 10 miles away, so the map shows nearby land marks. * Mr Smith also wants a new logo to be created. This is because he feels that a new company image will be more suited for the surrounding area of his new branch. * Mr Smith wants the advertising materials to be produced and allocated within the budget of à ¯Ã‚ ¿Ã‚ ½100,000. However Mr Smith has informed me that if this budget is exceeded he is willing to pay the access amount. Adequate Solutions In order to for fill the end users requirements, I will have to create a wide range of advertising material. Now that I have a full understanding of Mr Smiths requiems, I suggest that the most suitable advertising materials for his needs would be: * Flyer the advantage of using this method of advertising is that it can be mass produced, it can be sent to a wide range of people and also hold relevant information based on the business, which includes all cooperate information such as company name, logo and colour scheme etc. A disadvantage of producing this type of advertisement is that some people will regard this flyer to be junk mail, so litter it on the street resulting in increasing environmental problems. * Brochure the advantage of using this method of advertising is that is that it puts across specific information about the product to the customer directly. Also contains more information than a flyer. However this form of advertisement is more expensive to produce. * Business Card the advantage of using this method of advertising is that is that it puts across the location and contact information of the company. Also business card are not very big so therefore can be carried by the customer and shown to others. * I will also extend my project by creating a new Logo for Turbo Centre. I am creating this new company logo; as Mr Smith feels that a new company image will be more suited for the surrounding area of his new branch. He hopes the new logo will create a fresh and positive image for the business. Quantitative Objective In order to ensure the advertising materials produced is having a positive affect on our target audience; we will produce sample advertising materials with which we can test the materials are working. We will be able to see this from the response from the amount of customers we receive, whether the materials are working or not. These measures will be made using the following: * One way in which we can test this is by placing special offers regarding products, either on the flyers, or brochure. The customer will have to bring in either the flyer, or brochure to purchase what has been advertised (the special offer). If we see that the customers are bring in the flyers, or brochure we will know that our advertising is having a positive affect. * Also we can measure the success of our advertising materials by placing the words Come in store for more details. We will know that the customer has seen the advertisement as they will enquire for more details referring to the offer advertised. * Similarly, we can advertise something Free on the brochure; in the same way we will know customers have previously seen the brochure advertisement, as they will enquire as to what the free product is which is advertised. From what the customer enquires about, we will know what form of advertisement they have seen. Then we will be able to record this data into a excel graph throughout the year, in order see when in the year the advertising materials were most affective. Also we will be able to see from the graph what form of advertising material was most successful. The following spider diagram shows the way in which a mail-merge and a logo would link together. Also from this spider diagram we can see how the special offers could be placed on a mail merge according to the car the customer has purchased. From this we could measure the success of the given advertising material. This would prove a good way of measuring the success of mail-merge, as customers could bring in there mailed letter to receive there special offer. I have created this spider diagram for Mr Smith to keep as a temperate for when he is to start a mail- merge. The next spider diagram, will illustrate the way in which the logo will link together with each type of advertising material, which is going to be produced. These advertising materials include flyer/leaflet, brochure, yellow page advert and finally a bill board poster. Other ways in which my material could be produced There are several ways in which advertising material could be produced for Turbo City. Other forms of advertising which can be used include a web site, Power point, slide show, video, sound recording, radio advertising, Television advertising, hand drawn advertisement and call centre etc. However some of these other forms of advertising have disadvantages such as: * Web site this form of advertising can only be viewed by people who have access to a computer. In the case of someone who does not have access to a computer they would no have access of viewing the web page. Also even those with access may not see the advertisement as they may not know the web page address. * Yellow Page advert The disadvantage of this form of advertising is that many competitors from the motoring industry also advertise in the yellow pages. Also advertisements which are placed in the yellow pages are limited to a yellow background, and also text must be printed in black ink, so therefore the advertisement will not appear very eye catching. * Bill Board Poster This would be a good form of advertising for Mr Smith as a Bill Board holds the main cooperate information about the business such as company name, telephone number and address. The disadvantage of this form of advertising is that it is expensive to display and maintain. * Radio advertising this form of advertising has the disadvantage that the advertisement will only be herd by the people that listen to the radio station that it is aired on. Also even the people that listen to the radio station that the advertisement is aired on could miss the advertisement as it may be played at a time were the target audience may not be listening. * Television Similarly with this form of advertisement, it will only be seen by the people viewing the channel it is aired on. Also could be missed due to the time it is aired. * Mail-Merge the advantage of this form of advertising is that it is quick and easy to produce as it follows one lay out, which can be sent to many people. A disadvantage of this form of advertising is that it can only be sent to current customers of the company. (People who have already purchased a car from the company.) However, I will not yet be creating a mail merge. As at this early stage of the business there are limited customers, so therefore a mail- merge is not required. * Advertisement printed on company car the company could also have an advertisement on one of there company cars. This form of advertising again would only be seen by people that see the car. * Hand drawn advertisement this form of advertising is not very professional, so therefore may not appeal to some customers as they may feel that the company is unprofessional. Also this form of advertising is time consuming and also will not be identical. Can only be produced to batch production (50-100 copies). In the case of advertising for Turbo Centre, printed publication would be more appropriate, as it is easier to view and a computer is not required to view the advertisement.

The Strategic marketing applied by Orange

The Strategic marketing applied by Orange The Orange brand is central to companys vision and success A brand is a promise delivered It was developed with flexibility to cross the borders and to challenge the conventions of mobile telephony. In the year 1996 it entered into FTSE-100 becoming the youngest company ever to enter. It is the Fifth largest customer in the world, with over 189 millions of customers as on December 2009. Orange group serves more than 175 million customers in 5 continents. Today Orange is one of the most powerful brand in the word. It is number 3 in Europe in respect of Tele communication and Number 1 in respect of Broad band services. On 1st of July 2010, Orange in UK and T Mobile in UK became the UKs largest communications company. Key Person: Richard Stephen (CEO) 1.1 Impact of Organization strategy on the Marketing Plan: Organizational strategy represents the complete set of activities that an organization chooses to perform to meet its mission, goals, and objectives. Successful implementation of organizational strategies requires a crucial understanding of the linkages between resources, activities, and the desired outcomes. Organizational strategy has two key dimensions: Conformance and Performance. The conformance dimension is intended to ensure that an organization meets its compliance on accountability and assurance requirements, while the performance dimension is to ensure that value is created and resources are utilized appropriately. Oversight committees have been established for decades that monitor the conformance requirements. However, it is important to recognize that there have been no explicit strategic oversight bodies until recently. Organizations are starting to realize that these two dimensions need to be balanced appropriately. In the following paragraph we will examine that we will examine how marketing plan affects and contribute to both dimensions of its organizational strategy. On the other hand, Marketing Plan is a document describing a firms potential customers and a comprehensive strategy to sell them goods and services. It is a written document that details the necessary actions to achieve one or more marketing objectives. The impact of organizational strategy is very foundation. Marketing plan is always made in the light of organizational main strategy. It is a part of overall organizational strategy and works under the umbrella of overall organizational strategy which will lead to achievements of the main objectives of the organization. As mentioned above that organizational strategy has two dimensions conformance and performance, both dimension are need to be consider at every strategic level. Orange is a public limited company and has to maintain the discipline of cooperate governance and procedures of regularity body like Ofcom and Financial service authority FSA therefore it has to make such marketing plan which ensure that it product and service compliance with mentioned regularity bodies that covers the conformance dimension of organizational strategy. Secondly, performance dimension of organizational strategy focuses a business plan that is increasing value through great marketing mix, marketing strategy and product positioning which covers the performance dimension of organizational strategy. 1.2 Components of Marketing Plan: There are following components of marketing plan. Executive Summary Introduction / State of Business SWOT Analysis Objectives and Marketing Strategy Implementation: (4Ps/ 7Ps) Financial Implications Control and Evaluation 1.3 Risks issues within a Marketing Plan: Risks are likely events that will significantly lower the volume base, raise the required spending rate, or have some other adverse effect on margins or market share. An effective market plan should consider the key risks to the business and organizational overall strategy and presents contingency plans to be followed to minimize the negative impact of these risks. Most key risks involve competitive actions not directly addressed in the marketing plan, possible internal operating problems or the failure of the marketing programs to deliver what is expected. The impact on the volume base or spending rate is then estimated and a specific contingency plan to overcome the situation is proposed. It also includes an explanation of what performance measures and levels will trigger implementation of each contingency plan. Close monitoring of these measures is consequently an important control function. 2.1 Level of Importance of each component of a plan First will be the SWOT analysis SWOT analysis : SWOT analysis is one of the major components of a plan It is the Strength, Weakness, Opportunities and Treats of the Organisation; It is the strategic planning method which helps the marketers to focus on key issues. Marketing Strategy of Orange: The marketing strategy of Orange will be explained at the later stage of this work by using Ansoff growth matrix strategy model. It is also regarded as one of the important component of the plan, because it states what Orange is doing in terms of its business nature. 4 ps of Orange : 4 ps which are Product, Price, Place and Promotion also forms an important basis of the plan, It will help orange to position itself in the market. These 4 ps are an important parameters in the hands of Directors and Marketing manager to control it but subject to the internal and external environment constraints. Financial Implications: Any activity undertaken or performed in the business is related financially or in other words, all the activities performed within the business has financial implications. The marketing plan should also show how the marketing strategy had changed the organisation financially in terms of planning and development. 2.2 Mitigation Strategies for High risk component of the plan. The risky components which are mainly Product, Price, Orange Strength, Competitors Threats etc, Orange had developed various plans and strategies in order to mitigate these threats which is explained below. Different product lines for different customers Introducing different product lines in order to meet customer needs. Orange has further divided its three main products which are Pay as you go talk plan, Pay monthly talk plan and broadband service into various different types of sub-product to cater the needs of the customer. For e.g. Panther pay monthly plan provides unlimited texts, Unlimited Internet for text and Internet lover whereas Racoon pay monthly provides unlimited landline calls. Orange had designed and altered its product as per requirement of each and every customers. This is made in order to mitigate the choice and preference of customers which differs from person to person. Different price plan to cater different range of customers Orange also had different price plans for every customers, in order to meet the budget of an individual it has low price plan from  £15 a month to highest  £75 to its business customers. Allowing Minutes bundles for International calls for UK customers Orange should identify the composition of UK customers as most of the customers are immigrant, and most of them mean to be from different countries and are often making International calls, Orange should introduced an Access number by which one can make International calls by using the monthly available bundles of minutes from the plan. This will help orange to increase its customer base. Product Diversification Orange should also diversify its business current other business of Orange can be explained as follows. Orange has diversified its business recently from Telecommunication to different sector in order to earn extra revenue to the group. Such as: Orange Credit Card (In Association with Marble Cards). Orange World Orange Credit Cards. In association with marble cards (HFC) group Orange is offering now credit cards, With an (a.p.r) of 14.9% Orange should also look into the Advertising business, because it has millions of customers which is a key point and its strength. Orange should look this business seriously as it will help to generate additional revenue. Orange world Orange world is the internet portal giving the best of internet service on your mobile phone. Its gives the access to the web as if you are using your computer and internet at your home You can now download your favorite music, videos, play online games, download games, access to the latest news, do shopping, book your favorite holiday etc. 2.3 Marketing Plan 2010 Orange Marketing Plan Marketing plan can be explained in the following way. Executive Summary Introduction/State of Business Analyses Market/Industry/Competitors/ Companies (SWOT for each) Objectives and strategy Implementation (4/7Ps) Financial Implications Control and Evaluation Executive Summary Customer base increased by 6% in the year 2009 with nearly 200 million customers all over the world, In Europe there are about 20.7 million mobile telephone customers. In October 2009 Luxembourg became the 31st country which uses Orange services. To sustain its long-term growth, the Group needs to be present in every key link in the value chain. This will enable Orange to defend its positions against other major market competitors. Orange is now operating in 32 countries compared with 19 countries in 5 year ago time. Environmental Commitment 20% reduction in CO2 emissions between 2006 and 2020. 15% reduction in energy consumption between 2006 and 2020. 25% renewable energies for new mobile stations by 2015 (notably in Africa). 80% of Group scope engaged in Environmental Management System (EMS) process by 2015. State of Business The level and quality of business and financial performance were impressive, given the very difficult environment the France telecom faced from both a macroeconomic standpoint and in terms of regulatory pressures. The Group maintained its revenues, excluding the impact of regulatory measures, and generated cash flow that exceeded its announced objective. Orange launched service in Armenia and Uganda last year. With operations in Jordan since 2000, it was awarded the countrys first 3G licence and will begin marketing attractive solutions in the first a quarter of 2010. Around 3,500 researchers, marketing specialist works in Orange labs. Analysis Market Analysis SWOT Strength Strong customer base Good network strength Strong Marketing and promotion techniques Market Penetration Product Innovation Environmental Commitment Iphone 4 (Only available with O2,Vodaphoe and Orange) Weaknesses Poor Broadband services in UK. Major customers only in France and UK Opportunities Improvements in Broadband service. Orange can concentrate on its broad band service and improve in major parts of UK. Threats Stiff completion in the telecommunication industry (Competitors) all around the world. III) Orange Marketing Strategy The marketing strategy of orange can be explained in taking into example of Ansoff growth matrix strategy model. The model has four main objectives where the company does it business or operates Market Penetration Product Development. Market Development Diversification. (Figure 1.1 shows the example of Ansoff growth Matrix model) Existing Products New Products Market Penetration Product Development Market Development Diversification Existing Market New Market Figure 1.1 Ansoff growth Matrix Model Objectives of Orange The two main objectives of Orange is Profit Improvement Increase in Customer base. IV) Market Penetration. Market Penetration is a growth strategy where the company does the business where the market for that particular product is already in exists. Orange sells its Mobile and Broadband services in the market where there the competition is very high, currently in U.K market Orange faces tough competition from the following companies. Implementation 4 Ps of Orange Marketing http://jumpdigitalmedia.com/blog/wp-content/uploads/2010/04/4ps.png I) Key Products Pay as you go products: These are the sim cards which are offered to customer, it need to top up every time with a minimum of  £5 pounds in order to make phone calls each cost costs up to 20p per minute and 10p on texts. Orange offers various pay as you go products each products has its own specialty all its pay as you go products in UK can be explained as follows. Monkey (for free text and music lovers) Dolphin (for free text and internet lovers) Canary (for free evening and weekend minutes) Racoon (15p per minute calls) Camel. (Good for International call users, calls to more than 50 countries from just 5p per minute.) Pay monthly products Orange offers pay monthly mobile contracts ranging from 18 months to 24 months. And again the above animals are used for the pay monthly mobile contracts with a different specialty each of them. Panther (Unlimited text, Unlimited Internet, Satellite navigation with Orange maps, 50 picture messages.) Dolphin (Unlimited Text, 250mb of mobile internet usage.) Canary (Unlimited Text) Racoon (Unlimited landline calls, 300 texts.) Broadband services Orange has categorized its broadband services into home broad band and mobile broad band. Home broad band is usually purchased by families for Internet browsing, Following are the packages available for Home broadband. Home Ultra (from  £10.5 per month plus  £10.50 Orange Line rentals) Home Max (Unlimited superfast broadband from  £6.50 per month plus  £10.50 Orange line rentals inclusive evenings and weekend calls) Home Select (Your own existing line rentals from  £9.00 per month) Home starter ( £7.00 per month) Mobile Broad band It is a broad band service which you can use take anywhere with you i.e. mobility They provide a dongal which is a kind of a memory stick and can be easily plugged in the laptop for Internet use. Again it uses the animals to identify its packages in broadband, each animal has different specialty. Following are the broadband packages which are made available to the customers Racoon (Usage of data from 500 MB to 1.5 GB) An 18 months contract from  £5 pounds to  £10 a month Dolphin (3 GB from  £35 pounds a month, 18 months contract) Panther (Unlimited usage of broad band from  £35 pounds a month) Price Orange has decided its price according to mobile or broad band service it provides, varieties of prices ranging from product to product. Its pay monthly product starts from  £15 a month to  £75 a month, this pricing is totally depends upon the usage and selection plan by the customer. Same thing applied to Home and Mobile broad band. Place Orange is making is service available in many parts of the world with the network reach to more than 21 countries, including all Europe, some parts of Asia, Middle East and Africa. Promotion Orange UK uses various techniques to promote its products and benefits to its customers One of its important and long running promotion activity is Orange Wednesday cinema tickets, which are buy one and get one free for all Orange customers in UK. Orange also does it advertisement with Yahoo and Hotmail users, whenever a user is logged in the system using yahoo mail or hotmail an advertisement pop up runs which informs the users about the current offers available and forthcoming mobile phone. In 2009 the Orange Foundation supported programmes in 31 of the Groups host countries in Europe, Africa and Asia. These initiatives promote schooling of girls and provide scholarships. Most of this work is part of broader projects aimed at economic integration for women, including the Feminine Promotion programme in Vietnam. Orange still continues its long running advertisement in UKs Cinema hall in almost all parts of the country. Financial Implications Orange has adjusted its Capital Expenditure with relation to the economic condition in the year 2009 while also taking care of the strategic area such as 3g mobile network and acquisition of new licenses in the emerging countries. The launch of a quadruple play will strength Oranges position It is an offering that combines fixed, Internet, mobile and TV services. Their another priority is optimising investments in marketing and sales, a key differentiating factor, coupled with the introduction of value-added Orange Care services for mobile customers. In addition, the Group will embark on the first phase of investments in its fibre-optic network in France 3.1 Understanding how to promote the marketing plan in support of strategic objectives As mentioned earlier the main strategic objectives of Orange is Market Penetration which can be known in Ansoff Growth Matrix and other one is achieving Higher Revenues. The Marketing plan discussed above will help Orange to achieve its above objectives in following ways Different varieties of product lines will help to focus different types of customers demand and requirement with regards to market segmentation which will increase number of customers. The Unique facilities to customers like Free Cinema tickets (Orange Wednesdays), International Access number for free International calls will attract new customers who are making International calls frequently and one who are movie lovers. The Collaboration with Apple company for iphone4 will also give competitive advantage as it currently only available with O2, Vodafone and Orange. The product Diversification also helps the orange to generate additional revenue, And can also attract customers from subsidiary business of orange to its main business for e.g. Introducing Orange Credit card in the market. 3.2 Approach to reach the agreement for the Marketing Plan, The approach will be based on the current analysis of Orange and its Marketing and Business Environment and also suggestions are made in plan which will help the Board of Directors and Management committee to go through the plan and arrange resources to implement the plan As plan concludes that it will be very helpful to Orange to increase its customer base and revenues which are the main objectives. Therefore it will be agreeable on the basis of its strong formation and projection. 3.3 Evaluation and Review Measures to agreed plan: This marketing plan uses one or more business building tests. These are tests of single marketing variables designed to find more effective or efficient ways of spending marketing resources. They involve monitoring and comparing the results of different spending levels, types of promotions, pricing, advertising, sales approaches, Of Orange. The effectiveness of Marketing plan can be reviewed by conducting Customers survey by phone, emails, texts, market surveys etc. Review can also be carried out by measuring Oranges performance before and after implementation of Marketing plan. Also by monitoring the telephone conversation between customer service department and customers of Oranges related with queries in order to identify the number of response of the customers regarding their satisfaction or dis-satisfaction with Orange products and to identify potential opportunities and weaknesses in all line of Oranges product .

How does the concentration of sucrose affect the weight Essay -- GCSE

How does the concentration of sucrose affect the weight of pieces of potato after osmosis has taken place? Aim The aim of this is experiment is to investigate how much sucrose is in a potato. We are going to investigate the effect of different concentrations of sucrose on the weights of pieces of potato after osmosis has taken place. Prediction I predict that the less concentrated the solution of sucrose is, the greater the weight of the potato will be. I predict this because osmosis is the movement of water from a region of high water concentration to a region of low water concentration through a semi-permeable membrane i.e. the cell wall of the potato. If the concentration of water inside the potato is high then the water will pass out through the cell wall, decreasing the weight of the potato. If the concentration of water outside of the potato is high then the water from outside of the potato will pass through the cell wall into the potato, thus increasing the weight of the potato. A low concentration of sucrose will have a greater ratio of water to sucrose, so more water will pass thorough into the potato in an attempt to even up the amounts of water and sucrose on both sides. If the concentration of sucrose outside of the potato is high then there will be less water to pass through into the potato and the potato will therefore lose water from inside in an attempt to even up the concentrations of sucrose and water on both sides. If the cell has lost water then it will not weigh as much as a cell full of water as the cell will be flaccid. If the cell has gained water then it will be turgid and will weigh more. The higher the concentration of the sugar solution, the faster osmosis will take place. I think this because the more sugar in the water, the longer it will take for it to balance out. Some background information Osmosis is the movement of water from an area of high concentration (lots of water particles) to an area of low concentration (few water particles). It is only the movement of water, as only water particles are small enough to pass through the semi-permeable cell membrane of the plant. Osmosis makes plants cells swell up if they are surrounded by a weak solution i.e. a lot of water, and they therefore become turgid. This is useful in giving support for cells and opening stomatal guard cel... ...in that will affect the next measurement. Our results were also left by a window, so the temperature could have been affected if the window was open or the weather outside was hot. To improve this experiment next time we can also make sure that we leave the test tubes in the test tube racks nowhere near anything that will affect the temperature i.e. a heater or a window. The conclusion may only be valid only within a certain range, if we were to use even more precise concentrations of sucrose solution then we can eventually find out the precise concentration that provides the correct answer. The concentrations used were slightly too vague as I had to say that the answer must lie between two amounts. However, if we were to improve the experiment by narrowing down the concentrations we will use even more then this will be time-consuming and very tedious. Therefore, it will not be a good idea to try and improve the experiment in this way. To extend this investigation we can also experiment changing the following variables: Þ Temperature of the experiment Þ Surface area of the pieces of potato Þ Weight of the potato Þ How long the experiment is left for.

Philosophy - The Only Truth Ex :: essays research papers

"We are, then, faced with a quite simple alternative: Either we deny that there is here anything that can be called truth - a choice that would make us deny what we experience most profoundly as our own being; or we must look beyond the realm of our "natural" experience for a validation of our certainty." A famous philosopher, Rene Descartes, once stated, "I am, [therefore] I exist." This statement holds the only truth found for certain in our "natural" experience that, as conscious beings, we exist. Whether we are our own creators, a creation, or the object of evolution, just as long as we believe that we think, we are proved to exist. Thinking about our thoughts is an automatic validation of our self-consciousness. Descartes claims, "But certainly I should exist, if I were to persuade my self of something." And so, I should conclude that our existence is a truth, and may be the only truth, that we should find its certainty. From the "natural" experiences of our being, we hold beliefs that we find are our personal truths. From these experiences, we have learned to understand life with reason and logic; we have established our idea of reality; and we believe that true perceptions are what we sense and see. But it is our sense of reason and logic, our idea of reality, and our perceptions, that may likely to be very wrong. Subjectiveness, or personal belief, is almost always, liable for self-contradiction. Besides the established truth that we exist, there are no other truths that are certain, for the fact that subjective truth may be easily refuted. Every person possesses his or her own truth that may be contradicting to another person’s belief. A truth, or one that is true for all, cannot by achieved because of the constant motion of circumstances of who said it, to whom, when, where, why, and how it was said. What one person may believe a dog is a man’s best friend, another may believe that a dogs is a man’s worse enemy. What one may believe is a pencil, to another is not a pencil, but a hair pin. Where one may believe that a bottle is an instrument, one may believe is a toy, where another may believe is a beverage container. Where one will understand the moving vehicle "car," one might understand "car" as a tree.

The Irish Essay -- essays research papers fc

  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ireland has a great history of war, famine, despair, and hardship. Throughout the years the Irish have come from the lowest of lows to the highest of highs. In this paper I will give a history of the Irish people before coming to America, what it was coming here, how they were welcomed to their new home, and how they are faring now. I will also expose many of the stereotypes that the Irish have pinned to them and the reason that they are there.   Ã‚  Ã‚  Ã‚  Ã‚  In the early 1800's, the Irish had great success in the potato industry due to the high prices for agricultural products because of the war with England. Soon though, prices began to fall and so did productivity. For that reason, the owners of the farm land turned there plots into grazing areas. There was an addition problem though, what would happen to the hundreds of other farmers that worked the land? One popular solution for most â€Å"landlords†, as they were called, was to evict all the tenants, whether they were paid up for rent or not. Then they would destroy their homes so that they could not return.(No author 1).   Ã‚  Ã‚  Ã‚  Ã‚  The now homeless people turned to secret organizations to retaliate against the people that they once depended on to live their lives. Some names of these groups were Rightboys, Thrashers, Ribbonmen, and Whitefoots.(No author 1). When these vigilantes were caught, their punishments were severe. Something as simple as stealing a piece of bread could land you a multiple year sentence in prison. To add insult to injury, the prisons that these people were sent to was in Australia, many miles away from there homes. It was thought that things for the Irish could not get any worse, but in 1845 that is just what happened.   Ã‚  Ã‚  Ã‚  Ã‚  The potato was a very significant part of the Irish way of life. It is one of the few foods that a person can survive solely on. Many homes lived exclusively on the potato, they could   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   ... ...e in their new country. Now all we have to do as a society is drop all the foolish stereotypes that most of us still have and let the Irish be the Irish, Whites be the Whites, the Blacks be the Blacks and so on. Who cares where people come from or what has happened in the past? We are in the here and now, no need to look back on things done long ago. Put the past behind and the future in front and I think that America would be better off.   Ã‚  Ã‚  Ã‚  Ã‚   Works Cited Connery, Donald. The Irish   Ã‚  Ã‚  Ã‚  Ã‚  Simon and Schuster. New York, NY. 1968 Kennedy, Robert. The Irish   Ã‚  Ã‚  Ã‚  Ã‚  University of California Press. Berkley and Los Angeles California. 1973 Larson, Audrey. History of Ireland www.humboldt1.com   Ã‚  Ã‚  Ã‚  Ã‚  2-27-2004 McCarthy, Joe. The World Library: Ireland   Ã‚  Ã‚  Ã‚  Ã‚  Time Incorporated. New York, NY. 1964 O Grada, Cormac. Black ‘47 and Beyond   Ã‚  Ã‚  Ã‚  Ã‚  Princeton University Press. Princeton, New Jersey. 1999 No Author. Http://www.humboldt1.com/history/.2-27-2004   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  

Business Plan for Toy Shop

BUSIENSS PLAN FOR TOY SHOP BUSINESS PLAN KIDZONE TOY STORE Submitted by: Ajit Mangarulkar Vishwanath Patil Piyush Borde Kunal Dalal Yogendra Bhosale Rahul Tayade Overview of the Industry INTRODUCTION The toy industry mainly concentrated in and around the metropolitan cities of New Delhi and Mumbai in India, is characterized by small-scale establishments. Of late, the toy industry has been internationalized. The application of new materials and technologies have added value to the variety of the toys. Today, the use of toys is unlimited.They are used for decorations by adults and for education & play by children. Toys are also being used for entertainment and child development. Plastic toys, along with soft toys (mainly dolls) and board games, make up about 80% of the Indian market in value terms. The change that is discernible is the decline in Importance of board games (other than puzzles), which involve play by a group of children. Those in the trade argue that, with smaller family size today and the growing incidence of both parents working, there is little scope for board games, which families used to traditionally play together.The emphasis these days is much more on toys, with which a child can play on his/her own. Market Dynamics of the Indian Toy Trade The Indian toy market exhibits some of the characteristics common to any toy market while others have uniquely the Indian character. Individual toys have a short life cycle. There is a constant need for novelty. Consumer tastes change rapidly. Resurrection of old toys does not work – a new content has to be added or altered. These rules, in general, apply to most toy markets internationally. In addition, the Indian market has its own angularities.Toy sales in India have well defined seasonal patterns coinciding with the festival season. Generally, the time period from July to November is the high season with temporary surges in some States in December & March. Toy selling in India often involves se lling to 3 individuals simultaneously, namely the child, who will use the toy, the mother, who is concerned with safety, space to play, etc. and the father who controls the purse strings. The market is also highly price sensitive. This trend has been reinforced by the entry of large-scale imports of cheap and novel toys from China.These have mostly been unbranded, of low priced and indifferent quality toys. The past decade has seen the Indian toy industry making quick strides in terms of production and exports. At present, India produces a wide range of toys, namely plastic and mechanical activity toys, plastic and soft dolls, stuffed toys, board games, puzzles, educational games and toys, metal toys, electronic toys and games. It is estimated that the toy production in India is around INR 5. 50 billion in the organized sector and INR 12. 50 billion in the unorganized sector with nearly 20% annual average growth rate.There are more than 3000 units in the small-scale sector including large number of units in the cottage sector. Some large/MNCs’ toy units like the Mattel, Lego and Funskool are also present in India. With international quality toys available in India now, the average spending on toys has increased substantially and this process is supported by an increase in disposable income at the customer end. Introduction â€Å"To every child, presenting a toy creates a special attachment between the two. † We intend to satisfy the needs of the children mainly aged below 10yrs. y having an â€Å"KIDZONE† as a part of organized retail, catering to almost all the trifling requirements of kids. Service will be one of our main focus areas wherein we intend to have a â€Å"play n feel the toys† zone attracting the kids to enjoy with toys. This facility will give a real feeling of amusement to children, hence attracting the kids and parents towards it. Thereafter we will also provide a babysitting facility for parents shopping throughout the mall and in the meantime the trifling needs of babies will be taken care of.Secondly, we will focus on disintermediation of procurement channel by directly sourcing the finished products from the toy manufacturers mainly from China & other manufacturers from India. Most importantly we are looking forward to revolutionize the toy industry by having merged quality with fun wherein all the safety issues would be taken care ensuring the source of playfulness not becoming a hysterical item. Above all our long term goal is to make our retail outlets as a brand name well recognized in toy industry and increase the organized retail market share in toys segment.Management Team Vishwanath Patil – Ajit Mangarulkar – Piyush Borde – Yogendra Bhosale – Kunal Dalal – Marketing Plan SWOT Analysis Strengths: Our business would impart touch & feel factor to the child We would impart child caring facility in our store where the parents can leave their child and go for shopping which will in turn lead to sales by having child for more hours in shops & can be addicted or fascinated to any of the toy Large & Growing Population (Market Size data to found out) – Age group between 0-8 years Maximum Loyalty towards shopDemonstration Effect Higher Margins due to large imports from China, Hong Kong & other countries Wide range of products to choose Fewer bargains for the products Increase in disposable income of middle class Weakness Emotional attachment towards toy which leads to non repetitive buying Price sensitivity market Safety Issue in terms of lead contain, sharpness of toys etc Individual toy have shorter life cycle & consumer taste changes rapidly Opportunity Untapped organized sector which consists of only 10% of total toy industry. Better support from governmentDemand for Educational toy in the market Threats Due to large expansion of Mall Culture, there is increase in competition from the players Big Fish with deep pockets will able to sell products at competitive price (Entry of global brands) Marketing Mix The marketing mix is often summarized as the four P’s – Product, Price, Place and Promotion. Product The type of product that would be placed in the store will be dependent on the age group. During the initial period the store would cater to age group of from the day child is born to 8 years.The later as the store expands and capital is generated the store would cater to toys catering to people with age more than 8 years and toys for adult. The product that will be defined within age group is as follows 0-24 months: Teethers, squeaks, Tomy, balls, soft toys, baby education toys and others. Photos of some of products are given below. 2 years to 4 years: puzzles, cars, Helicopters Photos of some of products are shown below 4years to 6 years: Magic tricks, electronic cars and helicopters, electronic gadgets and toys of film stars and other famous personality, famous cartoon character, Barbie & others.Photos of some of products are shown below: 6years to 8 years: Tricycles, Bicycles, and other ride on toys. Apart from that the musical toys and electrical operated toys will also be placed in the shelves 8 years to 10 years: Board room games, chess and other family games would be the major attraction The stuffed toys and Plush toys would be all time major attraction towards the customers. The above mentioned is only a part of whole list of offerings offered by the store. The main unique selling proposition would be the Indian touch in toys.We will also try to procure the toys of famous personalities –all time legends like Shahrukh Khan from film industry, Dhirubhai Ambani from business,  Narayan Karthikeyan from F1 racing like all the famous personalities in their respective fields will be incorporated as toys. The toys projected in any of Bollywood and Hollywood industry will also be major attraction for the customers. We will try to innovate and help suppliers to also make customized product if possible and thereby increasing the revenues.The key to business will be continuous innovation in all product ranges. Price: The price of the product sell in the shop will depend on the sourcing and also the total cost of procurement. In the initial years of opening of shop we will not be having competitive pricing but the prices would be at par with other competitors in the market. After years of experience in the business and due to strong hold with the suppliers, we will be having a bargaining power with the suppliers and will try to sell product at lower prices compared to competitor.We will be having Lowest Prices in the Town in one of product everyday to attract as many customers as possible. Moreover the product would be selling at par with our costing, so we won’t be able to generate from the product sold at lowest prices. The whole list of prices with the name of the product is attached in the annexure 8. Place: The majority of the product would be procured from China and also some of the product would be procured from India itself. The main source from India would be Chennai, Noida and Mumbai. The sourcing from China would be in terms of imports via sea route.The cost of procuring of the product is already been included in the financials. The time for procurement of goods would be taking near around 28 days from the day of placing of order from China and the procurement from Chennai or Noida will take maximum four days and from Mumbai it would take one day lead time. The toys would be stock in the store itself; there won’t be any special storage place or another location of the toys. The toys would be readily available to the customers on demand if stock is available. Promotion:The less effort would be required in terms of promotion as the store will be located in Thane East But still promotion will be required to create a buzz in the city which would be carried out be two means. 1) Print Ads in local newspaper. As maximum people in Maharashtra are habituated of reading of local newspaper, so the ads would be given in local newspaper on repetitive basis. The ads will also be given in other non local newspaper but frequency of ads would differ in both the cases. 2) Advertisement would be carried out in radio stations. Continuous announcement would be given in all leading radio stations like Radio Mirchi and Big FM. ) Distributions of pamphlets would also be one of the marketing strategies for carrying out promotion. As in the initial period it is not possible to be present in all the malls, so distribution of pamphlets in all the malls will be carried out on weekly basis. 4) All this promotion will in turn lead to Word of mouth marketing 5) In later stages of business the viral marketing will also be carried out. OPERATION PLAN Location The location selected for opening an outlet is THANE (Maharashtra). Thane is the largest city in the state of Maharashtra and the The city is witn essing a major construction boom and population increase.A rising centre of education, information technology and scientific industries, Thane remains the cultural and commercial heart of Maharashtra, and much of western India. The main reason behind selection of this city is the city is developing stage & we witness tremendous opportunity in the coming years. The real estate boom will be going to come in the city so we don’t won’t to miss the opportunity to be there within couple of years. The reason for selection of the city is its proximity to MUMBAI. The proximity to the city will help in reducing the transportation cost and increasing overall efficiency and savings in operations.Type of Building The location of the shop would be in the shop in Thane (East). Amount of Space The amount of space needed would be around 2000 sq feet of area which would be more or less compared to any retail chains. The amount of space needed would be targeted in malls in the basement n ear around the entry of Reliance and Big Bazaar shops. We targeted the basement due to its cost effectiveness. The shop would be lease for 5 year period for the initial purpose and then if needed would be bought out. The general lease rental of the area in Thane (East) is around Rs. 30000 per month. Other DetailsThe business hours of the shop would last from 10am to 10pm as major. We see the timings to be getting extended at weekends. Moreover the timing would be subjected to the change. Lead Time The main source of supplier would be from the Shantou in China and from Shanghai in China. The other supplier from India would be the Hanung toys in Noida, Mattel Inc. in Chennai and also the Funskool India Ltd in Chennai. The cost of transport of freight from China to India ranges from 428 USD to 600 USD depending on the date of ordering. The other cost of transportation from Mumbai to Thane would be around 2000 INR.The cost of procurement of consignment from Mumbai to Thane would be is 3 000INR and from Delhi/Noida it is around 8000 INR. So the lead time if calculated to import from toys from China would be around one month and from procurement from India only it would take around one week from farthest place i. e. Chennai in India for procurement of toys. Sales Estimation Due to prime location of the shop in the malls we expect the sales to be reaching high in the weekends and also in the festivals. This figure comes from the fact that out of 15000 people visiting Thane East daily on an average, around 82% are parents and remaining are youth.So out of 82% of total population we average that around 35% of parents would be with child who comes for the shopping. As mentioned that we shall be a unique adventure in the shop as a playing area specially allotted for the kids to play with the toys which ever they want out of majority of samples placed in playing area. The other advantage is that the child would be taken care of specially trained employees and all this pack age would come for free. We expect the shopping time taken by any parents would be around 1 hour.So we provide facility for parents to leave their child to play in the shop and if they want they can buy the toy. We rely on the fact provided by the doctors that one hour is enough for a child up to 6 years to get addicted with the toy. Hence as a child gets addicted to play with the toy, they would force parents for purchase of same toy. We only expect 75 customers to get converted out of minimum 1500 people visiting per hour (which is around just 5% of total customers visited in the mall. ) The other occasion for increase in the sales would be the festivals and also the Valentine’s Day for the youth.The shop target customer is up to 14 years but due to presence of Splush toys and also teddies and fur toys which stand attraction for the youth, so we expect the sales to increase in valentine day. Personnel In order to manage the day to day operations we along with three partners have decided to keep the following personnel for smooth operations. In order to reduce our fixed expenses we have restricted ourselves to six employees in the initial three months of our operations. However with time and requirement we shall keep increasing the strength. Number of employees: * Store Facilitators-02 Store Manager-01 * Housekeeper-01 Financial Details Projected start up cost Projected start up cost| | Security Deposits Monthly RentSalary to StaffPurchase of ToysFurniture and StationaryReserved| 100000 30000 20000250000 50000 50000| Total Start Up Cost| 500000| Sources of Fund 50% fund from Partners50 % fund from State Bank of India| 250000250000| Total Fund Raised| 500000| Projected Balance Sheet Liabilities| Rs. | Assets| Rs. | Capital| 500000| Furniture ComputerStockCash DepositeCurrent assets| 50000 20000250000 50000100000 30000| Total | 500000| Total| 500000|

Boomerang Michael Lewis

He calls it the new third world because the region took a step backwards by falling into huge amounts of debt followed by riots and governmental collapse in places like Greece. There are many lessons the reader can learn from this book as long as the reader reads it with a grain Of salt and does get lost in the excessive use Of stereotypes and racial remarks that Lewis makes. Each statement he makes in the book is vital to make a correlation further on to show how culture relates to politics and economics. The most astounding cultural impact I noticed in the book hat led to bad economic decisions was that of Germany.Lewis mentions on page 137 that the German people liked to be near sit but not in it. He relates this to the reader after mentioning his visit to the German red light district of Hamburg. Lewis asserts the claims that the German people are infatuated with dirt, filth, sit, and are open in their discussion on this topic. However when you look at Germany and its financial s tatus it is fairly stable worldwide and is one of the strongest economies in Europe. It is the foundation for the European Union banking system since the Bundestag had the strongest uncial system.Germany ended up being the nation that let others borrow money and Germany also houses the offices of the European Central Bank in Frankfurt. On page 145 Lewis mentions that the majority of Europe was indulging itself with loans in order to buy things that the people really didn't need. On a side note, nations tend to pick up both good and bad qualities from each other and this quality of excessive spending in a time where you don't need or have the financial means is a bad habit that Europe picked up from America.However the German people did not indulge in eying things they could not afford even though they gave loans to others who used the German's credit rating to buy expensive cars and real-estate as you saw in Iceland and Ireland. This goes back to the cultural obsession with filth; t hey were near the credit disaster but never partook in it personally. The credit boom never existed in Germany because of Germany's past. Germany was a nation which fell into hyperinflation post world war two and during that period it cost millions to buy a loaf of bread.With that past history in mind the German people has always been frugal with their money and expect the politicians to do the same. That is why any politician regardless to what party they are from will not get elected in Germany if they are not fiscally responsible. The German people will not vote for them because these values from their past have now been ingrained into their culture and have become part of their identity. That is different than over here in America where different parties have different approaches on government spending, investing and often end in stalemate or disagreement.Yet in this instance the German people gave in to the temptation and allowed their gibbers to get dirty while they stood by a nd watched. The German bank gave money to Irish real-estate barons, to Icelandic banking tycoons, American supreme borrowers etc†¦ The total losses that the German banks lost are still being added up but the book mentions that they lost 21 billion due to Iceland, 100 billion due to Ireland, 60 billion to American and billions more still needed to be totaled in Greek bonds. That means even though the German people tried to stay clean in the end the mess ended up in their laps.So while other countries misbehaved with German money the German people thought their bankers where making sane choices by giving the money in the first place. They believed that they were going to make more money for Germany and further their nation towards prosperity but instead they furthered their nation in debt. At the end Of the financial disaster Germany ended being one of the most affected nations even though its citizens and politicians didn't buy any luxurious items or invest in crazy schemes.The fact that the Germans had the strongest financial system led to their downfall since they had to put in the largest amount of money onto the European Union Rescue Fund. The money they put in the fund would for example go to the Irish government who would give that money to Irish banks who would give it to right back to the German banks for defaulted loans and interest payments. So Germany was giving itself money in a cycle that was not alleviating the root of the problem and was further perpetuating a cycle of debt.Sassy see currently in Greece with new austerity measures being debated on daily, the German people are sick of bailing out every nation for their mistakes. On the contrary if the German banks never gave those loans in the first place than places like Ireland and Iceland would have never defaulted. The fact that the German people gave money away in the first place started the problem. The more countries got loans the more other countries wanted to get in on a piece of the action.So while Germany thought it was making smart decisions with safe returns it created a monster which was going to come back and be a burden for the very system which created it. Besides the cultural aspect of the whole situation the fact that Germany was a ember of the European union also led to its demise in regards to the economic aspect of the nation. This is because when the European Union was created it had certain benchmarks other nations would have to measure up to if they wanted to get accepted into the Union.Many of these nations like Greece who had failing economies lied and falsified documents to inflate their Gap's and interest rates. All this led to a false sense of security when nations got accepted because while politicians thought the Union was getting stronger it was in reality rotting from within. The old idiom says that you are only as strong as your weakest link and in this case the European Union had a few too many weak links. The politicians all put up f acades and made their economies appear as ferocious lions when in reality they were just cowardly cats trying to milk the cash cow which is the German banks.The only reason the German people agreed to all of this is because they still feel that they have to be accepted as a people and atone for the war crimes of their predecessors and past regimes. This act of kindness by the German nation as taken for granted and led them straight into a trap which decimated their financial security. The nations of Greece, Ireland, Iceland, Spain, and others became parasites who wanted more and more money expecting Germany to save them.This parasite- host relation is one that the German people might have to consider cutting off and simply let the European Union fail and let nations and banks go into default. Being someone who prefers limited involvement in economics like Adam Smith's invisible hand, it is time for Germany to put its invisibility cloak back on and disappear into the shadows. If Germ any continues down the same path it is On and tries to appease all the nation of Europe by giving out money it will eventually see the filth that currently occupies the streets of the new third world seep over into German soil.In this globalize world Germany needs to take a greater stand and do what's best for its sovereignty. Germany needs to remove itself from the European Union and in doing so it will cause the collapse of many nations in the region so while this suggestion sounds harsh it is in the best interest for the German people. Yet if Germany wants to remain and be the savior for the EX. it has to take a greater charge and demand that its conditions be met since Germany is the one with the money.Germany can fix the situation by trying to reduce the interest rates on the loans and try to get the borrowing nation to simply pay back the capital amount before them many any further investments in their own nation. This would lead to stagnation of many European nations because it will take them many years to pay back the billions they have lost. In doing this the GAP and growth rates of those actions will not move while Germany will be able to acquire money that belongs to it.